Introduction
In this repository, we explore the concept of Customer Churn and its implications for business, focusing on telecommunications networks including Jazz/Warid, Zong, Ufone, and Telenor. We delve into understanding churn, identifying business problems associated with it, and proposing strategies to resolve it.
Understanding Churn
Churn refers to the phenomenon where customers discontinue their services or subscriptions with a company. It is a critical metric for businesses as it indicates customer dissatisfaction and potential revenue loss. Understanding churn patterns can help companies identify areas for improvement and devise strategies to retain customers.
Business Problem
For telecommunications networks like Jazz/Warid, Zong, Ufone, and Telenor, high churn rates can lead to significant revenue losses and a negative impact on market share. Identifying the factors contributing to churn and addressing them effectively is crucial for maintaining a loyal customer base and sustaining business growth.
Resolution Strategies
To address the issue of churn, telecom companies can implement various strategies including:
- Improving customer service and support
- Enhancing network quality and reliability
- Offering competitive pricing and promotions
- Personalizing marketing and communication efforts
- Introducing loyalty programs and incentives
By focusing on these areas, companies can mitigate churn and improve overall customer satisfaction and retention.
Analysis Section
For the analysis section, we have utilized PowerBI Dashboard and Plotly visualizations to provide insights into churn patterns and related factors across Jazz/Warid, Zong, Ufone, and Telenor networks. Below are the embedded visualizations:
PowerBI Dashboard
Plotly Visualizations
Feature Relevance
Model Evaluation
Train and Test Accuracy
Validation Loss
Precision and Recall
